Advantages and Disadvantages Flashcards
field experiments
+natural
+hidden meanings
+no Hawthorne effect
-ethical issues
-no control of variables
Lab experiments
+unbiased
+scientific
+generalised
+reliable
-harm
-too many variables to control
Comparative method
+avoids artificiality
+study past events
-less valid
Questionnaires
+practical and objective
+reliable and representative
+ethical
+hypothesis testing
-inflexible
-low response rate and lying
Structured interviews
+response rate
+reliable
-inflexible
-feminists state patriarchal
Unstructured Interviews
+explore unfamiliar topics
+flexible
-interviewees view
-sensitivity
Participant observation
+valid and in depth
+flexible
-time consuming
-stressful and native
-not representative and cant be generalised
Covert Participant
+no Hawthorne effect
+easy to gain access
-ethical
-illegal
Overt Participant
+ethical, consent and no fear
+make notes openly
-rejection
-Hawthorne effect
Documents
+cheap
+no ethical issues
-creditability
-authenticity
Official statistics
+cheap long term
+no ethical issues
+large scale
-politically biased
-not face value
Qualitative
+insight into different perceptions
+meaning and motives
+give us access to resources that other methods would not allow us to do e.g. historical documents
+people under represented
+useful in informing other research
Social action prefers this , late modern and post modern
Quantitive
+used by government when looking at social trends
+structural theorist prefer this as allows them to see big picture