ads Flashcards
1
Q
representation of social group in Shelter
A
the ‘working poor’ as ordinary, vulnerable and struggling
2
Q
audience positioning for Shelter (social group)
A
identify with the struggle and empathise with the issue. they are also informed about what needs to be done next.
3
Q
socio-cultural context for Shelter (social group)
A
lots of social inequality 3 years after the 2008 financial crisis homelessness up 40% neo liberalism late capitalism failure cuts surrounding social needs
4
Q
representation of brand in Shelter ad
A
helpful, trustworthy, knowledgeable
5
Q
how many bottles do lucozade sell a year
A
around 3 million
