Admin and Business- Marketing Test

Question 1

Price?

Answer 1

is how much the item costs

Question 2

product?

Answer 2

how much quality it has

Question 3

place?

Answer 3

where you sell

Question 4

promotion?

Answer 4

how you sell your product

Question 5

Marketing

Answer 5

meeting the needs and wants of the customer by selling them something and then demanding for the price of the product.

Question 6

Product placement

Answer 6

when a company pays to put their product in a movie or TV show

Question 7

Celebrity Endorsement

Answer 7

is when you pay a famous celebrity to advertise your product etc. Katy perry- Just Eat, Taylor Swift- Coco Cola

Question 8

Own Brand

Answer 8

when a retailer sell their own brand which is cheaper but less quality

Question 9

Brand

Answer 9

Products which have a strong identity to other brands and to make it easily recognizable. They have slogans and tunes to make buyers remember them.

Question 10

Advantages of having a brand

Answer 10

-Higher quality
-Higher prices
-Easily recognisable