Additional Methods, Features of Science & Scientific Reports Flashcards
What is content analysis?
a technique used to analyse qualitative data which involves coding the written data into categories - converting qualitative data into quantitative data, involved the indirect study of people via communications e.g. text messages
What are coding units?
categorising data into useful/meaningful units as some data sets can be extremely large, can involve words, themes, characters, roles, time, space
What are the strengths of using content analysis?
- allows researchers to circumvent many of the ethical issues that would have been encountered in other research methods as much of the content is already in the public domain - no problems with consent
- research often high in external validity as there is nothing artificial about the data
What are the limitations of using content analysis?
- the possibility of bias as the interpretation is subjective, and data may be analysed out of the context in which it was produced
- cultural bias may be a problem as interpretation of meaning of different verbal or written content. may be affected by the language/culture of the observer, and the coding units they have chosen to use
- choice of material and content to be analysed includes potential for bias
How do we deal with the issue of subjectivity in content analysis?
to have a number of researchers who work independently, and compare their results (a form of inter-rater reliability) - to increase reliability, researchers should be trained before hand in how to use the coding units
What is thematic analysis?
a method for analysing qualitative data which involves identifying, analysing and recording patterns within the data - purpose is to identify patterns of meaning or repeated themes across a dataset that provide an answer to the research that is being addressed, themes are identified through a rigorous process of familiarisation, data coding and theme development and revision
What are the 6 stages to approaching thematic analysis?
- familiarisation with the data
- coding
- searching for themes
- reviewing themes - check candidate themes against the dataset, to determine if they tell a convincing story of the data
- defining and naming themes
- writing up
What are the strengths of using thematic analysis?
- richness in detail from this form of analysis, retains the descriptive nature of the material
- it is flexible and can be used to answer different types of research question
What are the limitations of using thematic analysis?
- risk of subjectivity, hence, researcher bias
- very lengthy
What are case studies?
an in-depth investigation of an individual, group or event, where data is gathered from a range of sources using different methods (e.g. observations & interviews) longitudinal and may involve talking to family/friends
What are the strengths of using case studies?
- give a detailed picture of an individual that helps to uncover what type of person they are related to present and past behaviour
- by studying unusual cases we learn more about normally functioning people
- they provide a variety of in-depth and detailed information that may not be possible to gather from experiments
- often provide the only method for studying a particular condition/event e.g HM
What are the limitations of using case studies?
- may rely on memory which may be inaccurate/distorted (retrospective studies), also past records may be incomplete
- can only tell you about one person/group so findings can not be generalised
- interviewer may be biased or interviewee may not be honest
- objectivity from researchers can be difficult and data may be very subjective
- issue of confidentiality
What are the goals of a science?
- prediction
- understanding
- control
What is objectivity?
idea it doesn’t matter who makes a measurement/observation, they will record the same thing
How do we reduce the possibility of unconscious bias?
- standardised instructions
- operational definitions of variables
- techniques e.g. double-blind
Why is there a lack of objectivity?
- experimenter bias
- subject matter means it is not possible
Where is there evidence of objectivity?
- brain scans
- experiments e.g. Skinner’s pigeons, behaviours such as pecking a disk objectively measured