Addiction - Media Influences

Question 0

The role of media in changing addictive behaviour

Anti drug campaigns

Answer 0

Could be used as an intervention
But hasn’t proved this in research

Hornik examined anti drug campaign - may have lead to increased marijuana use

Question 1

Film representations of addiction research?

Does media representation of smoking influence teenagers to take up the habit?

Answer 1

Sulkunen - 61 scenes analysed
Drug use - drug competence and enjoyment vs dullness of everyday life
Human traffic - ecstasy to resolve relationship problems
Traffic - protesting against parental hypocrisy

Teenagers watching smoking films more likely to take it up, even after controlling other factors

Question 2

Research support for representation of addiction

Answer 2

Exposure to movie smoking over a year had a significant predictor of whether they had begun to smoke after a year

Question 3

Some films portray addiction to drugs/smoking negatively

Answer 3

Boyd - illegal drug use - physical deterioration and sexual degradation and violence and crime and moral decline

Question 4

Ethical guidelines have been made

Answer 4

Reccomended that drug use is harmful and unhealthy

Addiction represented as a disease

Question 5

Correlation?

Answer 5

Does not mean. Causality and a relationship between exposure and addiction.