Addiction - Explanations For Gambling Addiction (Learning Theory) Flashcards
What is reinforcement?
Consequence of behaviour that increases likelihood of the behaviour being repeated (can be +/-)
What is partial reinforcement?
When behaviour reinforced only some of the time
What is variable reinforcement?
type of partial reinforcement in which behaviour is reinforced after unpredictable period of time
How can gamblers be vicariously reinforced?
The experience of seeing others being rewarded/their pleasure & enjoyment/financial gain
How can gamblers be indirectly vicariously reinforced?
Media reports on lottery wins/broadcast of the glamour & excitement of horse-racing
What are the 2 sources of direct positive reinforcement for gamblers?
Winning money
‘Buzz’ that accompanies it
How can winning money & the pleasure that accompanies it positively reinforce gambling behaviour?
it is excitement
How can gamblers be negatively reinforced?
Can be an escape from life (can distract people from stimuli e.g. anxiety)
Who proposed partial reinforcement?
Skinner
How does a partial reinforcement schedule reinforce gambling behaviour?
Only some bets are rewarded -> unpredictability (is enough to keep gambling going even when rewards are hard to come by)
How does a variable reinforcement schedule reinforce gambling behaviour?
produces a highly unpredictable pattern of reinforcement (takes longer for learning to be established but when it does the gambler continues to place bets for long time even when behaviour isn’t reinforced)
What are secondary reinforcers, in regards to gambling behaviour?
Atmosphere of betting shop/colourful look of lottery tickets etc.
Why are secondary reinforcers difficult for abstaining gamblers to avoid?
Saturate social & media environment (provide continuous reminders of pleasures of gambling)
EVALUATION: Why is Dickerson’s research a support of the learning theory explanation?
observed behaviours of gamblers in real life gambling environments
found gamblers who placed most bets on horse races were consistently more likely than low-frequency gamblers to place bets last 2 minutes before start of the race. Low frequency gamblers who waited until this point tended to place bets on next race and high frequency one delayed it
shows role of positive reinforcement on gambling behaviour in those who gamble more often
EVALUATION: What is a counterpoint to Dickerson’s research?
Methodological issue -> had 1 observer (no way of checking reliability -> no inter-rater reliability)
observer bias not eliminated (findings may not be related)