acca Flashcards
Communicate
inform
persuade
clarify
Evaluate
assess
estimate
appraise
Commercial accumen
awareness
judgement
insight
analysis
investigate
enquire
consider
scepticism
Q
challenge
probe
report/memo
to, from, about, date
letter
name and addr writer
name and addr recipient
Dear Mr
Yours Faithfully
slides
rule of 7
layout
role / format / audience
task and verbs and time
IR
adds value
info available to everyone
porters 5 forces (analysis of industry and market)
supplier power buyer power substitute competitive rivalry threat of new entry
when evaluating performance in terms of IR
look at capital
human, manufacturing, financial, social
big data benefits
predictive modelling
behaviour tracking
purchasing behaviour
opportunities from big data
accurate information
segmentation (focus on specific customers)
develop and improve new products and services
private to public environmental issues
more responsible as its in the public eye