A2 Research Methods Flashcards
1
Q
What is a correlation coefficient?
A
On a scatter graph, the closer the points are to being perfectly in line, the closer to +/-1 the CC will be, and the closer to -1it is means that it is a weaker correlation.
+1 = perfect positive correlation.
-1 = perfect negative correlation.
2
Q
What is content analysis?
A
Observational research in which people are studied indirectly via communications they’ve produced. These can be from any media and the aim is to summarise and describe this in a way so overall conclusions can be drawn.
