9. Relevance of CSR

Question 1

Motivations behind the Label CSR

Answer 1

following the idea of CSR essentially means a redistribution between the owners of the firm and other groups or the society as a whole

• moral principles, altruistic reasons
• aiming at increasing profits

Question 2

Using CSR to

Answer 2

• avoid financial losses
• increase tangible financial gains
• integral element of the company’s strategic approach to long-term business performance

Question 3

Costs and risks of CSR

Answer 3

• the notion of sustainable development is neither well defined nor fully agreed
• higher costs and loss of revenues
• expectations are overstated
• managing a company is a difficult task
• economic freedom is eroded