9. NPD in ecosystem

Question 1

Ecosystem

Answer 1

A dynamc entity consisting of a heterogeneous interdependent set of actors that can influence (positive/negative) or can be influence by a value proposition (product/service)

Question 2

Different elements of ecosystem

Answer 2

• Actors that can influence or are influenced by a value proposition
• Interdependence
• Hetergogeneity
• Dynamic entity

Question 3

Use value blueprints to ..

Answer 3

• Identify all actors and their positions
• Identify required changes in activities for each actor

Question 4

What is the co-innovation risk?

Answer 4

How able are they (you and competitors) to undertake required activity?

Question 5

When is an ecosystem perspective most relevant?

Answer 5

• Sustainable innovation: because when there are a lot of different actors, lot of them are involved
• Radical innovation: because lot of changes for a lot of different actors. If there is a misfit, it is likely that the innovation will fail

Question 6

What are the two type os risks?

Answer 6

Co-Innovation risk
Adoption risk

Question 7

what is the adoption risk?

Answer 7

How willing are they to undertake required action?

Question 8

What is the causal logic approach? (Berends)

Answer 8

View of future: predictive
Attitude to surprise: Avoid, use prediction to minimize surprise
basis for action: Goal orientated
attitude to others: Competition
View on risk: expected returns

Question 9

What is the effectual logic approach? (Berends)

Answer 9

View on future: Creative
Attitude to suprise: transform surpises into opportunities
Basis for action: Means oriented
Attitude to others: Partner to expand resource base
Affordable loss: limit investments to what you extent to what you can afford to lose

Question 10

What is the effectual process? (Berends)

Answer 10

Means -> Goals -> interactions -> ecosystem commitment –> New means (back to means) & New goals (back to goals)

the converging cycle of goals lead to innovation

Question 11

What are the 2 loops? in the effectual process

Answer 11

1. Resources may change because of the fact that we included ecosystem actors
2. Goals may change because other actors were included

Question 12

Which logic approach is used when?

Answer 12

Effecutal = Beginning of NPD (because of uncertainty)
Causal = Final port of NPD (more is known about product)

Question 13

What do firms need for market shaping? (Neonen article)

Answer 13

1. triggering capabilities: Actions that directly create new value by linking resources of the firm and stakeholders in new ways
2. Facilitating capabilities: Dispositions, attitudes, approaches to the new system at large that determine which actors are employed and how1

Question 14

What are different triggering capabilities (nenonen)?

Answer 14

• redesigning exchange
• Reconfiguring network
• Reforming institutions

Question 15

What are the different facilitating capabilities?

Answer 15

• Exploring
• Expressing
• Experimenting
• Engaging