6. Fuzzy front end part 2

Question 1

There are different sources of information (on new products) whate the two different paradigms?

Answer 1

• manufacturer active paradigm = manufacturer is active, customer reacts and waits
• Customer active paradigm = customer is active and indicates need for new product, build prototype, valuation diffuses information

Question 2

What are lead users?

Answer 2

users that come up with products themselves based on the need they have. Companies take over the development afterwards

Question 3

Lead users ..

Answer 3

• Experience a certain need before the rest of the market
• Would benefit largely from a fulfilment of this need

Question 4

Why would a lead user give up their prototype?

Answer 4

1. specialised companies might be able to create better products, which would solve thir problems even better
2. lead users are not entrepreneurs, they just want their problem to be solved

Question 5

What are the steps of the lead user method (Lilien article)?

Answer 5

1. Laying foundation
2. Trend research
   3.Pyramid networking
   - detect smaller and smaller features
   - find people whp are more of an expert than themselves. This is the way of finding lead users
3. Lead user workshop and idea improvement
   - 2-3 day workshop and idea generation
   (5. test in regular market)

Question 6

Why is the lead user method not used often?

Answer 6

• Manufacturers have the perception of taking too much time
• Engineers.technicians think they know it better

Question 7

Fuller article
reasons for Swarovski to start a design competition

Answer 7

Attention: People will talk about the brand
Get new ideas for products
Create a community (free communication)
Marketing instrument for improving brand recognition and brand involvement

Question 8

Why would people participate in idea generation? (fuller)

Answer 8

• Sense of communicty
• Feeling that yoyu are able to make something new in co-creation
  
  • Autonomy
  • Competence
  • Enjoyment

Question 9

What is the risk of inviting cutomers?

Answer 9

• Not living up to expectations
• Winners implies losers
• Co-creation implies giving up control

Question 10

What are questions regarding idea generation?

Answer 10

• Is the competition gated (register first)
• Is competition/comunity moderated?
• Allow partici[amts to comment?
• How free are the ideas?
• Offer supporting tools?
• how many and what kind of reards?
• Who is the jury?