9) COMPONENT 1: contexts quiz Flashcards
ADVERTISING AND MARKETING
What company owns Tide?
Who produced Tide?
. Procter & Gamble
. DMB&B
ADVERTISING AND MARKETING
What Chanel broadcast Super.Human?
Who produced Super.Human?
. Chanel 4
. Serial Pictures and Somesuch
ADVERTISING AND MARKETING
Who produced Kiss of the Vampire?
Who distributed Kiss of the Vampire?
. Hammer Film Productions
. Universal
ADVERTISING AND MARKETING
What is Advertising and Marketing?
What are 3 types of advertising and marketing?
. any media trying to persuade the audience
. consumer, charity and public service
ADVERTISING AND MARKETING
What are the 3 cultural myths that apply to Tide and why?
. Patriarchal Myth - this advert limits women to a passive/domestic life, allowing men to have the power in society
. Capitalism Myth - this advert makes women believe that buying this will make them happy/their life easier so they keep buying it
. Cultural Imperialism Myth - this advert is aimed towards the wealthy white upper class who have the ‘authority’ in society
ADVERTISING AND MARKETING
How does Tide conform to stereotypes of gender?
. Women are meant to be passive - shows the ‘ideal’ woman as a housewife, forces women to stay at home and live the domestic life
. Image of woman - she is pretty, has makeup and hair done, what the patriarchy expects women to look like
ADVERTISING AND MARKETING
How does Super.Human. defy stereotypes of gender?
. ALTERNATIVE REPRESENTATION OF MEN - Jody Curdy cycling with his daughter showing not only women look after children
. men are portrayed as the villains, making us feel negative about men in power
. ALTERNATIVE REPRESENTATION OF WOMEN - Jordanne Wiley says “FFS!” which is seen as ‘not feminine’, and there are more female athletes than male giving a strong, active and public representation of women
ADVERTISING AND MARKETING
How does Super.Human. conform to stereotypes of gender?
. DOMINANT REPRESENTATION OF MEN - Ali Jawad is powerlifting weights, conforming to the stereotype of men as strong and active
. DOMINANT REPRESENTATION OF WOMEN - Kadeana Cox begins as weak, conforming to the stereotype of women as weak
ADVERTISING AND MARKETING
How does Super.Human. defy stereotypes of disability?
. Disability is often shown as an inability that we should pity, however Super.Human. shows them as inspiring and active, and fully capable
ADVERTISING AND MARKETING
How does Kiss of the Vampire conform to stereotypes of gender?
. DAMSEL IN DISTRESS - her costume is is a dessert, heels and makeup, she is sexualised, making women an object, the male vampire has power over her, conforming to stereotype of women as weak, she is passive
. MEN AS POWERFUL - male vampire has power over the female victim, reflecting the patriarchy where men are above women and have power over women
ADVERTISING AND MARKETING
How does Kiss of the Vampire defy stereotypes of gender?
. POWERFUL WOMEN - the female vampire is active and vicious and has power over the male victim which is unusual, she challenges stereotype
. PASSIVE MAN - this male victim is weak and vulnerable and being dominated by a women, he is submissive to her, gender roles have been reversed
ADVERTISING AND MARKETING
How does Kiss of the Vampire conform to negative stereotypes of Eastern Europeans?
. DANGEROUS EUROPEAN - the vampires conform to stereotypes of Eastern Europeans being monstrous villains, they want us to feel this way
FILM
Who directed I, Daniel Blake?
. Ken Loach
FILM
Who produced Black Panther?
Who directed Black Panther?
. Marvel (Walt Disney Studios)
. Ryan Coogler
FILM
What are the 3 stages in the film industry?
. Production
. Distribution
. Exhibition
FILM
What is production and what does it incorporate?
. the making of the film
. PRE-PRODUCTION - writing the script, assigning producers/directors/actors, making props/sets/costumes, raising budget
. PRODUCTION - filming
. POSR-PRODUCTION - editing, music, effects, colour grade
FILM
What is distribution?
What do distributors do?
. after the film is made an audience needs to be constructed, so trailers, posters, interviews …. take place
. distributers buy films from production companies and make money selling them to exhibitors
FILM
What is exhibition?
What do exhibitors do?
. the showing of the film
. they purchase licences and bulk buy films as the more licences you own the cheaper the film is
. they make most of their money off sundries and up selling
FILM
What is vertical integration?
What is horizontal integration?
. VERTICAL - when major film studios buy the control and profit from all aspects of a films production, distribution and exhibition
. HORIZONTAL - when major film studios buy the same company that owns multiple companies at the same level
FILM
What are the ‘BIG FIVE’ film studios?
. Warner Bros
. Paramount Pictures
. Universal Pictures
. Colombia
. Disney Studios
FILM
Why is I, Daniel Blake mainstream?
. China is a black male involved in crime
. They are laughing at a man in china
. Protagonist is a white man
. Black father is absent in Katies family
. Katie is a single mum portrayed as weak, and in need of a mans help
FILM
Why is I, Daniel Blake alternative?
. Sets are on location/are real places
. Includes the regional accent ‘Jordie’
. Challenges the stereotype of poor people as lazy, greedy and involved in crime
. It criticises the Conservative government and the austerity they caused
. Criticises establishment’s assessments such as ‘Work Capability’
. Has clear left-wing socialist values
. It is empathetic to representations of working class crimes
. Social Realism genre
FILM
Why is Black Panther mainstream?
. Has famous actors; Chadwick Bosman, Michael B Jordan and Martin Freeman
. Has lots of CGI and expensive props and set pieces
. Super Hero structure with a happy ending
. Pro-Royal Family, Pro-American Government and Pro-Military
. Government and establishments are ‘good’
. Capitalist due to all the ‘shiny things’ and establishments it supports
. Patriarchal as the Kings and important government people are men
FILM
Why is Black Panther alternative?
. criticises colonialism
. challenges media stereotype of Africa as poor and underprivileged
. authentic representation of Africa, culture and voice actors with accents
. challenges western cultural imperialism myth as the white character is the comic relief
. position of women is active as armies and warriors, they are also political
NEWSPAPERS
Who owns The Times?
Who owns this Corporation?
What else do they own?
. News UK which is owned by News Corp
. Rupert Murdock
. Sunday Times, The Sun and Fox News
NEWSPAPERS
Who owns The Mirror?
What else do they own?
. Reach
. Daily Express, Sunday People, Daily Rector’s and Manchester Evening News
NEWSPAPERS
What do Tabloids consist of?
. mostly soft news; celebrity gossip or sport
. working class audience
. aims to entertain over inform
NEWSPAPERS
What do Quality Newspapers consist of?
. mostly hard news; political, Economical, international
. highly educated middle class audiences
. formal and sophisticated
. aims to inform over entertain
NEWSPAPERS
Who regulates Newspapers?
. ISPO
NEWSPAPERS
How many of the top 10 newspapers are right wing?
What 3 companies dominate 90% of national newspaper circulation?
. 8/10
. News Uk, Reach and DMG Media
NEWSPAPERS
What is The Times political values?
What party do they back?
. centre right wing
. The Conservatives
NEWSPAPERS
What is the Mirrors political values?
What Party do they back?
. centre left wing
. Labour
NEWSPAPERS
What is The Times’ Demographics?
. 56% men
. 44% women
. 55% 25-64
. 37% 65+
. 63% wealthy upper middle class
. 24% middle class white collar
NEWSPAPERS
What is the Mirrors Demographics?
. 55% men
. 45% women
. 51% 25-64
. 43% 65+
. 30% middle class blue collar
. 35% working class low income/financially dependant
NEWSPAPERS
What is The Times Psychographics?
. right leaning
. anti public spending
. pro conservative
NEWSPAPERS
What is the Mirrors Psychographics?
. left leaning
. pro public services
. pro labour
