3) Advetising + Marketing 3 Text Studies Flashcards
TIDE PRODUCT CONTEXT:
who launched tide and when?
Porter & Gamble in 1946
TIDE PRODUCT CONTEXT:
who was the ad agency for tide and what did they use to build audience familiarity with the brand?
DMB&B, who used print + radio ad campaigns
TIDE HISTORICAL CONTEXT:
What did woman do during WW2?
Woman worked in manufacturing industries providing them with independence + economic importance
TIDE HISTORICAL CONTEXT:
What happened when the men returned from the war?
Woman were forced out of the workplace no into the home, media representations were used to persuade woman to return to their ‘traditional’ role
TIDE HISTORICAL CONTEXT:
How did women respond to being forced back into the home?
Woman began to question their traditional gender roles + were not satisfied with the limited confines of the ‘housewife’role
TIDE HISTORICAL CONTEXT:
What did Simone de Beauvoir publish in 1949 which was critical of gender roles assigned to women in society?
The second sex
SUPER HUMAN PRODUCT CONTEXT:
Why was super human created?
To promote the 2020 Tokyo Paralympic Games broadcast on Chanel 4
SUPER HUMAN PRODUCT CONTEXT:
Who produced it?
. Oscar nominated cinematographer Bradford Young
. Serial pictures + somesuch
SUPER HUMAN HISTORICAL CONTEXT:
What did it aim to show?
The realities of the athletes lives + paint a story of mental determination, not disability
SUPER HUMAN HISTORICAL CONTEXT:
Why was this campaign different to the previous ‘meet the superhumans’ campaign?
It focused on the ‘human’ rather than the ‘super’
SUPER HUMAN INDUSTRY CONTEXT:
Why is Chanel 4 unusual?
Because it is a commercially funded public service broadcaster
SUPER HUMAN SOCIAL CONTEXT:
What is Chanel 4 seeking to address?
The under-representation or misrepresentation of people with disabilities
KISS OF THE VAMPIRE PRODUCT CONTEXT:
Who produced it?
Hammer film productions
KISS OF THE VAMPIRE PRODUCT CONTEXT:
Who distributed it?
J. Arthur rank + universal
KISS OF THE VAMPIRE CULTURAL CONTEXT:
Where was hammer film productions founded and what is i most famous for?
UK 1934 and was most famous for its series of gothic horror films
