8.3 How do design engineers and manufacturers determine whether design solutions are commercially viable?

Question 1

what are factors that can be assessed by a feasibility study which influence the commercial viability of a product to market

Answer 1

• the design solution’s impact on user lifestyles • how well a product performs
• technical difficulty of manufacture
• stock availability of materials and components • costs and profit
• timescales involved
• promotion, brand awareness and advertising potential • balancing supply and demand
• market analysis of similar products.