8. SET factors Flashcards
What social issues factors needs to be considered by business ?
Demographics -growth(d,b,m), composition,health,wealth,education, location.
Social trend(change) - status(class), values, attitudes(like/dislike), preference
Gov policy - birth control, housing, health etc.
What are environmental issues ?
Business affects environment (pollution,waste of resources)& viceversa( climate change, lack of resources, legislations)
How damage to environment can be limited ?
Recycling, use less resources, prod. planning, use energy efficiently.
Sustainability -trees
How businesses change thanks to technology ?
Downsizing, delayering, outsourcing
Adv & disadvantage of outsourcing (2x2)
+flexibility
+specialist knowledge
+fixed fee contract
-giving access to 3rd party
-possible bad contract
-outflow of experts
How techn. change impact products ?
-more sophisticated
-more substitutes available
-new prod.(online banking)
-support outsourced
How techn. change impact prod. process ? (2)
-automated prod lines
-IT systems efficient monitoring
How techn. change impact marketing ?
Pricing-monitoring
ProMotion-new(banners)
Distribution (internet)
Market research through databases