8. Online campaigning Flashcards
What does Neil Postman argue?
that the dominant form of technology in a given age shapes a society
s dialogue and the way it thinks about important issues
the internet means we have gone from ___ ___ to ___ models of information sharing
top down
horizontal
cons of the democratisation of media
- ability for fringe groups to connect
- intentional spread of misinformation
- need higher media literacy as hard to establish what is real/fact and not
what is a myth about social media
that it decreases our cross-cutting info and exposure to other opinions
what is “affective” polarisation?
people who use social media for news tend to perceive a larger distance between themselves and the political outgroup relative to people who use other sources of news/info
what are the two types of online advertising?
display advertising (images, audio, video)
search advertising (based on key words used in search engines and/or other online behaviour)
How did social media platforms prep for the 2020 election with regulations?
FB bans ads telling users not to vote, has independent oversight committee
twitter flag politician’s offensive tweets
what are the pros of fewer online regulations?
- small sites can earn ad revenue from online traffic
- tech companies can use computers to regulate content rather than pay employees to do it
- allows for wide range of views/opinions
what are the pros of online regulation?
regulates the spread of fake news
blocks ad revenue from fake news producers and entities promoting political violence
How do dems and reps feel about tech companies?
dems hav more trust in national and local news than republicans. both groups have had decline in trust since 2019
