8. E-Commerce Flashcards
Explain the unique features of e-commerce technology? - why e-commerce is different
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What is e-commerce?
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Explain how e-commerce has changed the trade-off between richness and reach?
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What are some unique characteristics of digital goods? For example compared to psychical goods
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How will you define digital goods?
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Explain what information asymmetry is and how is it related to digital markets?
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What are some characteristics of a digital market? How is it affecting businesses?
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What costs is digital markets reducing?
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Explain price discrimination and dynamic pricing
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What is disintermediation? What impact does it have, do you have an example?
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How is social, mobile and local related to e-commerce?
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Name the different business models of e-commerce? Explain the benefits and disadvantages
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Explain the different revenue models of e-commerce
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What is long tail marketing?
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How is social shopping impacting businesses?
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What is the impact of m-commerce?
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Give en example of a mobile shopping journey…
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How is e-commerce impacting marketing? What is behavioural targeting and social network marketing?
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Give an example of a company and their potential planning of e-commerce presence
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How is e-commerce impacting B2B business?
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What are the different types of e-commerce?
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What are things you should have in mind before planning e-commerce initiative?
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What are the major differences on digital and traditional goods?
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What is crowdsourcing?
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Information density
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