8 Concepts of Media

Question 1

Concept 1

Answer 1

Alll media are constructions
- producers manipulate their media to crete a world that’s exciting
-

Question 2

Concept 2

Answer 2

Media Construsts Reality
- refers to the ways of conveying information in the media
- using real situations to prove a point

Question 3

Concept 3

Answer 3

Audience negotiates meaning
- people can interpret certain parts of media
- can be offended, can agree, than think there’s a hidden message, etc.

Question 4

Concept 4

Answer 4

Media have commercial implications
- media can make more money by using other branded products in their project
- this beings in the conversation about who is benefiting from what

Question 5

Concept 5

Answer 5

Media contains ideological and value messages
- the people who produce media have certain ideologies, like everyone else, so theyll try to express them
- the audience’s interpretation of said media will depend on whether they agree or disagree with the ideologies shown

Question 6

Concept 6

Answer 6

Media have social and political implications
- the media we consume affects how we think and what we believe

Question 7

Concept 7

Answer 7

Form and content are closely related in media
- the way media is presented is meant to reflect the ideology of the content
- depending on the message and the target audience, the method of delivery will change

Question 8

Concept 8

Answer 8

Each medium has a unique form
- certain strategies are used in different media and often dont translate to other forms