8 Ch 1-4 Exam Questions

Question 1

according to AMA, marketing research links

Answer 1

the consumer to the marketer

Question 2

when formulating a marketing strategy, a company uses marketing research to account for trends in:

Answer 2

the uncontrollable factors of the marketing environment

Question 3

the customer information module of an MIS typically includes:

Answer 3

who uses the product, where the customer buys the product, how often the customer buys the product

Question 4

action standards should be decided when in the data collection

Answer 4

before

Question 5

focus group moderators should not be

Answer 5

judgmental

Question 6

with word associations, faster responses to test words indicate

Answer 6

stronger associations

Question 7

a researcher who goes through a consumer’s garbage is conducting observational research that is

Answer 7

indirect

Question 8

the implicit rules of an online community can often be found in a post titled “Rules”, “Policies”, “Guidelines”, “Etiquette”, or “Moderation”

Answer 8

false