8 Advertising Flashcards

1
Q

Annual percentage rate (APR)

A

The relative cost of credit as determined in accordance with regulation Z of the board of governors of the federal reserve system implementing the federal truth in lending act.

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2
Q

Blind ad

A

An ad that fails to indicate that the advertiser is an agent

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3
Q

Truth in Lending Act

A

Federal act requiring loan term disclosures, as well as advertising disclosures

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