8 Advertising Flashcards
1
Q
Annual percentage rate (APR)
A
The relative cost of credit as determined in accordance with regulation Z of the board of governors of the federal reserve system implementing the federal truth in lending act.
2
Q
Blind ad
A
An ad that fails to indicate that the advertiser is an agent
3
Q
Truth in Lending Act
A
Federal act requiring loan term disclosures, as well as advertising disclosures