7.4c

Question 1

Cultural Power

Answer 1

How appealing a nations way of life is, and how attractive its values and ideology are to others. Often exercised through film, arts and food

Question 2

Example of Cultural power

Answer 2

Disney is a worldwide brand

Question 3

What are the 4 pillar of power

Answer 3

Military, political, cultural, resources

Superpower status at top and economic at bottom

Question 4

What type of power is cultural power

Answer 4

Soft

Question 5

Where are 12 of the top brands from in 2015

Answer 5

USA, two from Germany and each one from japan or SK

Question 6

Why is the origins of top 12 brands important

Answer 6

cultural impact on global consumers

Question 7

Criticism of TNC effect on consumers

Answer 7

put consumerism on a pedestal, suggestions brand makes person, says something about them and identity. Encourages culture of capitalism and attainment of wealth above everything else

Question 8

What is westernisation

Answer 8

Spread of art, food and media from Europe and USA

Question 9

Glocalisation

Answer 9

Adaptation of international products around particularities of a local cultural in which they are sold

Question 10

Example of glocalisation

Answer 10

McDondals chafing their menu to suit needs of local people

Question 11

Top six global media TNCs

Answer 11

All USA origin

Question 12

Effect of top global media from USA

Answer 12

Gives USA ability to constantly reinforce its cultural message and values, often is very subtle ways