7) revenue MR AR TR Flashcards
What is revenue?
Money made by sales by businesses
Total revenue equation
P X Q
Average revenue equation
TR/Q
What is average revenue equal to?
Price
Marginal revenue equation
Change in TR/ change in Q
What are the characteristics of perfect completion?
Many buyers and sellers
Selling homogenous products
Firms are price takers
No barriers to entry
Perfect knowledge
What is the marginal revenue?
The additional revenue generated when we sell more output
What are the features of imperfect competition?
Few buyers and sellers
Firms are price makers
Differentiated products
High barriers to entry
Imperfect information
What does the AR curve =
Demand
When will TR hit its peak?
When marginal revenue is 0
Because once MR is negative total revenue starts to fall
When will TR always rise?
When the MR is positive