7. Product Life cycle Flashcards
1
Q
What are the stages of the life cycle?
A
Introduction - product is introduced
Growth - More sales advertising
Maturity - keeping product act peak for as long as possible
Decline - lack of demand
2
Q
What is demand pull?
A
demand by consumers for desireable features?
e.g improved battery life
- product desingers react to design pull
3
Q
What is Technology Push?
A
- Reasearch and development cost lead to the technology push of new ideas by companies.
- consumers need to be sold the merrits of new ideas and features.
- Companies marketing new developments that arent always popular.
4
Q
What is Planned Obsolescence?
A
Product requiring replacments on a regular basis
5
Q
What is the Evolutions of a product
A
Gradual chnages to a product
- RnD
