7. Marketing Communications for Services Flashcards by Alina Maaß | Brainscape

Q

Stages in Promotion Planning Process

A

SMART Objectives: specific, measurable, achievable, relevant, timed
Research target market habits
Develop campaign strategy
Implement with tactical programme
Monitor results and revise programme if necessary

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Extended Promotion Mix for Services

A

Process: visible service production processes
People: valuable role played by FLEs: brand champions, storytelling
Physical evidence: reminders and evidence of service processes

How well did you know this?

1

Not at all

2

3

4

5

Perfectly