7 Cloud Labor Services Flashcards
Describe how crowdsourcing was used to help with the missed aeroplane MH370
- Large sets of satellite pictures were cut in small tiles
- “workers” had to mark suspicious objects
mark cloud labour services in a “service” Venn diagram
cloud labour services < cloud services < IT services
cloud labour services < Web service < Digital services
why are cloud labour services growing strongly?
big demand for scalable provisioning and de-provisioning of resources/ labour
how does the Amazon cloud labour platform work?
For workers and for enterprises
A client (enterprise, …)
- precisely defines a task
- perhaps provides data to work on
- sets qualification for the workers
- sets a reward
- sets a time window
Workers
- choose preferred tasks
-
Name four activities CLSs are likely to be used for
Data Research
User sentiment detection
Revise content
Create Content
Name some advantages of CLS (enterprise/ client point of view)
fast results cheap labour no permanent employment needed more time to focus on own core skills easily scalable
position CLS in a Venn diagram of other concepts
see p.13
describe shortly three concepts linked to cloud labour and name an example for it
Crowd Creativity: talent pool to design and develop all sorts of art and other media content
-> 99designs
Distributed Knowledge: development/ provision of knowledge and information through a pool of contributors
-> Wikipedia
Open innovation: use of sources, ideas,… created outside of the entity or group
-> innocentive
Describe the differences of programmatically and manually managed cloud labour
+ give a company example for each
+ give a task example for each
Manual cloud labour:
- more of an online marketplace for hiring and managing virtual workforce
- often tasks are more sophisticated and and creative
- task example: design a brand logo
- > upWork
programmatical cloud labour:
- delivers human intelligence, perception, or action to customers
- easily scalable
- task example: translate a product description
- > Amazon mechanical Turk
create a tree diagram showing the relationship of crowdsourcing and cloud labour services
Crowdsourcing
Cloud labour Crowdsourcing over
a platform or without a platform
programmatically - manually
see p.16
Name the equivalents for SaaS, IaaS, PaaS in the cloud labour universe
SaaS - Labour solution as a Service
IaaS - Workforce as a Service
PaaS - Labour platform as a Service
Name 3 main categories where challenges can appear when applying cloud labour services
Application
Plattform
Workforce
What challenges can appear with the application of CLSs?
Application:
- Identification of relevant tasks
- Workflows and task granularity
- Privacy, copyright and compliance (how to make sure, workers don’t break the law by for example copying a text or logo from someone else)
What challenges can appear with a CLS platform
Platform:
- finding the right service model
- Worker to task matching
- Crowd management
- Quality management !!!
- Technical infrastructure and standards
- Interfaces and usability (can clients easily find the right workers they need?)
What challenges can appear with the workforce of CLSs?
Workforce:
- how to create motivation & incentives
- how to ensure the education of the workforce
- how to get proper feedback (from both sides)
- what kind of work model (fixed hours, free time management)
- ensuring working standards -> no exploitation of workers
- is taxation done right?