7-9 Flashcards
Ancillary Revenues
money made on a film plus the box office- incl licensing , merch , network, cable, dvd sales
Principle Photography
phrase of film production in which the scenes are shot
developed film sent by distributor to exhibitor and meant to be screened on motion picture projector.
Positioning
Marketing term for work of generating and managing the discourse surrounding a film
Tagline
line used in marketing that communicates the message of the film for audiences
Test Screenings
prerelease film screening to gather reactions from sample audiences
Marketability
film’s potential as a commercial property independent of its quality
Playability
film’s creative quality independent of its commercial potential
Four-Walling
strategy of renting a theater for a day or so before moving the print to a new town
Cross-Promotion
use of partnerships with toy/fastfood/media companies to build visibilty of an event film
Aspect Ratio
ratio of frame width to height
Actualities
slice-of-life documentaries produced by the Lumiere brothers at end of 19th century
Propaganda Film
film that promotes political agenda
Direct Cinema
docu movement in US where camera acts as an objective/ disinterested observer, capturing events as they unfold
Anthropomorphize
to give human qualities to nonhuman creature or object
Cel
painting or drawing made on celluloid for use in animated film
Stop Motion
method of animation where 3d onjects are moved & photographed for each frame
Non-Narritive
structured by a focus on something other than story
Impressionism
avant-grade style that celebrated the poetry of moving images while resisting narrative forms and formulas
MPPC
first film industry cartel to monopolize the production and distribution of American movies
Production Code
regime of censorship introduced in 1930. strictly regulated on-screen images and narratives from 1930 -1968
Auteur
french film critics in 1950s argued that while films are the product of a collaborative process they nonetheless have a single author of auteur: director.
Race Films
films made by and for certain underserved ethnic groups 1920s and 30s
Poverty Row
handful of sm film companies specializing in B films headquarters in Gower Gulch, neighborhood in Hollywood
Exploitation Films
low-budget, ind films that appealed to filmgoers’ fascination w/ sinful behavior or interest in popculture fads.
Boutique Independents
so-called ind films made by subsidiaries of major studios. companies incl. miramax focus features and fox searchlight