7

Question 1

Advantages of Effective Social Media Use

Answer 1

1. Increased Brand Awareness
2. Cheap
3. Improved Customer Service

Question 2

Disadvantages of ineffective Social Media Use

Answer 2

1. Damaged Reputation (if you fail to respond to feedback)
2. User Resistance (not everybody can use it)

Question 3

Advantages of Mobile Technology

Answer 3

Greater Flexibility
Convenience
Services Provided over the internet

Question 4

Disadvantages of Mobile Technology

Answer 4

Security Issues
Cost of Equipment and Training

Question 5

Benefits of Digital Marketing

Answer 5

1. Can reach customer at a much lower cost than traditional marketing.
2. Allows business to find new markets and trade globally.
3. Results are trackable

Question 6

Disadvantages of E-commerce to the Consumer

Answer 6

1. Fear of Fraud
2. No guarantee of product quality
3. Returning goods can be difficult

Question 7

Advantages of E-commerce to the consumer

Answer 7

1. Convenience
2. Accessible anywhere, anytime
3. Greater choice of goods
4. Saves time and money

Question 8

Disadvantages of E-commerce to a business

Answer 8

1. Increased Competition
2. Costly and time consuming to maintain
3. Payment Provider fees
4. Different languages

Question 9

Advantages of E-commerce to businesses

Answer 9

1. Provides access to global markets
2. Improves brand awareness
3. Business is always open
4. Bypasses intermediates