6.Marketing Flashcards by Laila Auerochs

Q

Unterscheidung

A

differentiation

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Q

gründliche/ausführliche Recherche

A

in-depth questioning/research

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Q

Auskunftsgebender

A

respondent

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Q

blinde Probe

A

blind-tasting

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Q

Testgruppe

A

focus group

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Q

Marketingmix

A

marketing mix

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Q

Zielmarkt

A

target market

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Q

Marketingstrategie

A

marketing strategy

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Q

Marktsegmentierung

A

market segmentation

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Q

undifferenzierte Annäherung

A

undifferentiated approach

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Q

konzentrierte Marktsegmentierungsannäherung

A

concentrated market segmentation approach

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Q

differenzierte Marktsegmentierungsannäherung

A

differentiated market segmentation approach

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Q

Führungskostenstrategie

A

cost leadership strategy

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Q

quantitative Recherche

A

quantitative research

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Q

Geschlecht

A

gender

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Q

Beruf

A

occupation

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Q

demographisch

A

demographic

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Q

Öffentlichkeitsarbeit

A

public relations

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Q

Direktverkauf durch Vertreter

A

personal selling

Q

Ziele erreichen

A

to achieve goals

Q

Gewinne maximieren

A

to maximize profits

Q

Produkte vertreiben

A

to distribute products

Q

Informationen zur Verfügung stellen

A

to provide Information

Q

Geschwätz im Internet überwachen/kontrollieren

A

to monitor chatter on the internet

Q

den Einfluss einer Werbekampagne beurteilen/einschätzen

A

to gauge/measure the impact of an advertising campaign

Q

“Blind-Tasters” zusammenstellen

A

to convene a focus group

Q

eine Strategie verfolgen

A

to pursue a strategy

Q

zurück zum Anfang gehen (Zeichenbrett)

A

to go back to the drawing board

Q

eine Produktlinie erweitern

A

to expand a product line

Q

einen Wettbewerbsvorteil erlangen

A

to gain a competitive advantage

Q

eine Umfrage durchführen

A

to carry out surveys/research

Q

Vergünstigungen/Rabatte anbieten

A

to offer incentives/rebates

Q

ausschließen

A

to exclude

Q

profitieren

A

to profit from/by

Q

konkurrieren

A

to compete

Q

wahrnehmen/erkennen

A

to perceive

Q

ausdehnen/erweitern

A

to expand

Q

exklusiv, ausgeschlossen

A

exclusive

Q

profitabel, lohnend

A

profitable

Q

konkurrenzfähig

A

competitive

Q

wahrnehmend

A

perceptive

Q

erweiternd

A

expansive

Q

Exklusivität

A

exclusivity

Q

Profit

A

profit (profitability)

Q

Wahrnehmung

A

perception

Q

Expansion, Ausdehnung, Erweiterung

A

expansion