6.3.1 Classic- L+P (1974) Flashcards
Aims?
- Investigate the accuracy of which we remember the detail of a complex event
- Test the hypothesis: ‘Lang used in EWTs can alter memories esp leading q’s’
Sample?
> Male, American students from Uni of Washington
45 total, split into 5 groups
Type of method used?
> Lab
Independent measures design
Briefly describe the procedure of the first part of this classic study.
- Shown 7 clips of 5-30 seconds each of a staged traffic accident (taken from the Evergreen Safety Council and Seattle Police)
- Post vid, ppts received a questionnaire asking them to give an account of the accident as if they were an EW
- Then asked the critical question of: “About how fast were the cars going when they (insert ⅕ verbs) each other?”
> Verbs swapped based on exp condition pps were in - The clips were counterbalanced as the order was different for each group
What was the IV and DV of the first study?
IV
> Verb used in critical Q (smashed, collided, hit, bumped, contacted)
DV
> Estimated speed of car (mph)
What were the results of Loftus and Palmer’s first study?
Verb
Mean est speed (mph)
Smashed
40.5
Collided
39.3
Bumped
38.1
Hit
34.0
Contacted
31.8
Describe the conclusion of Loftus and Palmer’s first study.
The verb used in the critical question influenced the speed estimate
The more powerful verbs that suggested higher speeds before impact received higher estimates
What 2 reasons did Loftus suggest could be the reason for why leading questions affect memory?
- Response~bias factors- The misleading info given may’ve influenced the answer given (resp bias) but didn’t lead to a false mem of the event eg. diff speed ests occur bc critical verb influences pp response but didn’t change pps perception of what happened to the cars
- Distortion - Critical verb changes pps perception of accident eg some critical words like ‘smashed’ led to some having memory of accident being more serious than reality,, this new perception’s stored as the pps memory of the event
> If true, we’d expect pps to remember extra false/ untrue memories (think schema theory!) Studied in exp 2
aims of Loftus’s 2nd experiment?
Aim- Investigating if leading q’s create a response bias/ distortion (alter someone’s perception of a complex event)
sample 2nd exp?
> 150 students
Method used in 2nd study?
> Lab
Briefly describe the procedure of the second part of this classic study.
- 150 students were split into 3 equal groups
- They were shown a 1 min film of a multiple car accident that lasted 4 seconds
- At the end they were given a questionnaire asking them to describe the accident and then answer 10 questions about it that were asked in a random order
- They were asked the critical question of: “About how fast were the cars going when they hit each other?”
- The verb was changed to smashed or hit, for two conditions, the third were not asked for a speed estimate
- 1 week later the ppts returned and were asked: “Did you see any broken glass?” even though there wasn’t any (tested influence of leading q on EWTs)
What was the IV and DV of the second study?
IV
> Whether the car was smahed, hit or weren’t asked at all
DV
> Speed estimate & whether they answered yes/no to seeing any broken glass
What were the quantitative results of Loftus’s second study?
Smash- 16 yes 34 no
Hit- 7 yes 43 no
Control- 6 yes 44 no
Were the results of 2nd study significant?
Yes because those who estimated speed in smashed condition averaged 10.46 mph whereas those in hit averaged 8 mph which is significant due to t(98) and having a difference of 2 at p<0.05.