6 weapons of influence Flashcards
1
Q
Commitment
A
You are going to get a car, and you are not coming back until you get one
2
Q
Authority
A
It is recommended by doctors, approved by the government
3
Q
Reciprocation
A
You are at the mallard someone gives you a free sample, you feel obligated to buy it
4
Q
Liking
A
the person is good looking, the person is like me
5
Q
Scarcity
A
There is only one left (if i don’t buy it now it will be gone)
6
Q
Social proof
A
Everyone else has it, loves it, I want it too
