6-New media

Question 1

What are the features of new media?

Answer 1

1- Interactivity - Consumers can customise media to their own tastes. Much greater choice of what media to interact with. Consumers can comment their opinions and criticise the media presented.

2- Hyper textuality - New media allows us to make links across different aspects of the media and connect different pieces of media and information together.

3- Democratisation - More people have got more power to use media in the way they see fit (instead of just turning on a TV or reading a newspaper). More people have the power to create and distribute media

4- Virtuality - People are ever more able to immerse themselves into a virtual world and create imaginary identities.

Question 2

Impact of new media on Traditional media:

Question 3

The stratification of new media: