6. Marketing Flashcards by C M | Brainscape

Q

les techniques marketing

A

marketing techniques

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Q

se faire un nom en tant que marque

A

to build a brand name

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Q

la veille concurencielle

A

competitive intelligence

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Q

déposer un fichier espion

A

to deposite a cookie

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Q

le marketing direct

A

direct marketing

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Q

exprimer l’identité d’une marque

A

to express a brand’s identity

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Q

vouloir obtenir un retour sur information

A

to fish for feedback

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Q

un groupe de consommateurs

A

a focus group

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Q

attirer des clients

A

to lure customers

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Q

produire en masse

A

to mass produce

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Q

maîtriser l’art d’influencer les consommateurs

A

to master the art of influencing shoppers

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Q

le marchandisage

A

merchandising

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Q

animer / controler un groupe

A

to moderate group

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Q

le conditionnement

A

packaging

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Q

l’emballage

A

packing

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Q

un questionnaire

A

a questionnaire

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Q

une étude

A

a survey

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Q

le marketing personnalisé et de nouvelles expériences

A

one-to-one marketing and new experience

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Q

un client captif

A

a captive customer

Q

changer la face du commerce en magasin

A

to change the face of retailing

Q

une corvée

A

a chore

Q

croiser (des fichiers)

A

to cross-link

Q

personnaliser un article

A

to customize an item

Q

des magasins où l’on vit une expérience

A

experience stores

Q

exploiter une nouvelle tendance

A

to exploit a new trend

Q

ajuster

A

to fit

Q

une relation qui permet d’accroître la connaissance que l’on a de son client

A

a learning relationship with one’s customers

Q

faire du sur-mesure

A

to tailor

Q

la personnalisation de masse

A

mass customization

Q

relever un défi

A

to meet a challenge

Q

une nouveauté

A

a novelty

Q

un produit sur mesure

A

a tailor-made product

Q

apprendre à connaitre le consommateur

A

getting to know the customer

Q

fidéliser ses clients

A

to build customer’s loyalty

Q

rassembler des données privées

A

to collect personnal data

Q

des bases de données

A

databases

Q

le datamining

A

datamining

Q

la fin de la vie privée

A

the end of privacy

Q

des désirs changeants

A

fickle desires

Q

remplir les fiches de renseignements

A

to fill out profiles

Q

accorder un privilège

A

to grant a privilege

Q

connaitre les modèles de consommation

A

to know the shopping patterns

Q

répondre aux attentes de consommation

A

to mett customers’ expectations

Q

personnaliser l’offre

A

to personnalize the offer

Q

espionner qn

A

to spy on sb

Q

changer de marques

A

to switchs brands

Q

suivre (à la trace)

A

to track