6. Marketing Flashcards by C M

Q

les techniques marketing

A

marketing techniques

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Q

se faire un nom en tant que marque

A

to build a brand name

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Q

la veille concurencielle

A

competitive intelligence

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Q

déposer un fichier espion

A

to deposite a cookie

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Q

le marketing direct

A

direct marketing

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Q

exprimer l’identité d’une marque

A

to express a brand’s identity

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Q

vouloir obtenir un retour sur information

A

to fish for feedback

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Q

un groupe de consommateurs

A

a focus group

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Q

attirer des clients

A

to lure customers

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Q

produire en masse

A

to mass produce

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Q

maîtriser l’art d’influencer les consommateurs

A

to master the art of influencing shoppers

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Q

le marchandisage

A

merchandising

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Q

animer / controler un groupe

A

to moderate group

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Q

le conditionnement

A

packaging

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Q

l’emballage

A

packing

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Q

un questionnaire

A

a questionnaire

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Q

une étude

A

a survey

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Q

le marketing personnalisé et de nouvelles expériences

A

one-to-one marketing and new experience

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Q

un client captif

A

a captive customer

Q

changer la face du commerce en magasin

A

to change the face of retailing

Q

une corvée

A

a chore

Q

croiser (des fichiers)

A

to cross-link

Q

personnaliser un article

A

to customize an item

Q

des magasins où l’on vit une expérience

A

experience stores

exploiter une nouvelle tendance

to exploit a new trend

ajuster

to fit

une relation qui permet d’accroître la connaissance que l'on a de son client

a learning relationship with one's customers

faire du sur-mesure

to tailor

la personnalisation de masse

mass customization

relever un défi

to meet a challenge

une nouveauté

a novelty

un produit sur mesure

a tailor-made product

apprendre à connaitre le consommateur

getting to know the customer

fidéliser ses clients

to build customer's loyalty

rassembler des données privées

to collect personnal data

des bases de données

databases

le datamining

datamining

la fin de la vie privée

the end of privacy

des désirs changeants

fickle desires

remplir les fiches de renseignements

to fill out profiles

accorder un privilège

to grant a privilege

connaitre les modèles de consommation

to know the shopping patterns

répondre aux attentes de consommation

to mett customers' expectations

personnaliser l'offre

to personnalize the offer

espionner qn

to spy on sb

changer de marques

to switchs brands

suivre (à la trace)

to track