5. Advertising Flashcards

1
Q

faire de la publicité

A

advertising / to advertise

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2
Q

un publicitaire

A

an adman

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3
Q

une annonce

A

an advertisement, advert, ad

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4
Q

un annonceur

A

an advertiser

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5
Q

une marque

A

a brand-name, a trademark

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6
Q

une phrase d’accroche

A

a catch-phrase

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7
Q

la publicité comparative

A

comparative advertising

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8
Q

un critère, des critères

A

a criterion / criteria

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9
Q

une mise en page

A

a layout

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10
Q

une gamme

A

a range

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11
Q

une devise

A

a motto

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12
Q

vanter

A

to praise, to brag about

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13
Q

la publicité donnée à l’évènement

A

publicity

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14
Q

faire passer une annonce

A

to run an ad

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15
Q

un échantillon

A

a sample

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16
Q

un slogan

A

a slogan

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17
Q

un parrainage

A

partnership

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18
Q

cibler

A

to target

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19
Q

un but

A

an aim, a goal

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20
Q

un consommateur

A

a consumer

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21
Q

créatif

A

creative

22
Q

qui fonctionne

A

effective

23
Q

poursser le consommateur à acheter

A

to entice, coax, induce the consumer into buying

24
Q

splendide

A

glamorous

25
Q

informer

A

to inform

26
Q

commercialiser

A

to market

27
Q

trompeur

A

misleading, deceptive

28
Q

performant

A

performing

29
Q

prometteur

A

promising

30
Q

fiable

A

reliable

31
Q

séduisant

A

seductive

32
Q

catégories socioprofessionnelles

A

socio-professional categories

33
Q

incontestable

A

undisputed, unchallenged

34
Q

moyens et supports

A

devices and supports

35
Q

un support publicitaire

A

an advertising medium

36
Q

un espace publicitaire

A

an advertising space

37
Q

un panneau

A

a billboard, a hoarding

38
Q

diffuser un message

A

to broadcast a message

39
Q

une tendance

A

a buying trend

40
Q

un film publicitaire

A

a commercial

41
Q

un présentoir

A

a rack, stand

42
Q

une mode

A

a fad

43
Q

mettre en avant

A

to highlight, to enhance

44
Q

un indicatif sonore, une chanson publicitaire

A

a jingle

45
Q

lancer une campagne

A

to launch a campaign

46
Q

un prospectus

A

a leaflet, a flyer

47
Q

un envoi par poste

A

a mailing

48
Q

une étude de marché

A

a market research

49
Q

une affiche

A

a poster

50
Q

avoir recours à des techniques

A

to resort to devices

51
Q

un salon

A

a show