6. commercialisation of sport Flashcards
What is commercialisation of sport?
The process of using sports for profit and marketing.
True or False: Commercialisation can lead to increased funding for sports.
True
Name one positive effect of commercialisation on sports.
Increased investment and sponsorship opportunities.
Fill in the blank: Commercialisation often leads to the rise of ______ in sports.
sponsorships
Which of the following is a negative effect of commercialisation? A) Increased audience B) Higher ticket prices C) More media coverage
B) Higher ticket prices
What role do media companies play in the commercialisation of sport?
They broadcast events and create advertising opportunities.
True or False: Commercialisation can change the nature of sports.
True
What is a common method of commercialisation in sports?
Sponsorship deals
How does commercialisation affect amateur sports?
It can lead to a decline in funding and support.
Fill in the blank: The _______ of sport involves financial interests and profit motives.
commercialisation
What is one way athletes benefit from commercialisation?
Through endorsements and sponsorship deals.
True or False: Commercialisation only benefits professional sports.
False
What is the impact of commercialisation on sports events?
It can lead to larger, more extravagant events.
Name a factor that drives the commercialisation of sport.
The desire for profit.
Multiple Choice: Which of the following is a potential downside of commercialisation? A) Increased participation B) Loss of traditional values C) More funding for facilities
B) Loss of traditional values
What does the term ‘sporting integrity’ refer to?
Maintaining fairness and ethics in sports.
True or False: Commercialisation can sometimes lead to corruption in sports.
True
What is one effect of commercialisation on the viewing experience?
Increased advertisements and interruptions.
Fill in the blank: Athletes often rely on ______ for their income due to commercialisation.
sponsorships
What is a common criticism of commercialisation in sport?
It prioritizes profit over the spirit of the game.
What is ‘brand loyalty’ in the context of sport?
Fans’ commitment to a particular team or product.
True or False: Commercialisation can enhance the global reach of sports.
True
What is ‘ambush marketing’?
A strategy where a brand tries to associate itself with an event without paying sponsorship fees.
Name one way commercialisation affects youth sports.
Increased emphasis on competition and performance.
