6 advertising Flashcards by kevin kevin | Brainscape

Q

une agence de publicité

A

an advertising agency/ a publicity agency

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Q

un(e) publicitaire

A

an advertising agent/ a publicity agent

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Q

un agent de publicité

A

a press agent

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Q

un(e) rédacteur(-trice) publicitaire

A

a copywriter

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Q

un annonceur (publicitaire)

A

an advertiser

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Q

un(e) dessinateur(-trice), un(e) graphiste

A

a designer

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Q

un(e) illustrateur(-trice)

A

an illustrator

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Q

faire de la publicité pour qqch

A

to advertise sth

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Q

une publicité, une annonce publicitaire

A

an advertisement, an ad

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Q

un film publicitaire

A

a promotional film

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Q

un spot publicitaire

A

a commercial

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Q

un slogan

A

a slogan

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Q

une affiche

A

a poster

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Q

un panneau publicitaire

A

a hoarding

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Q

un prospectus

A

a brochure/ a leaflet

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Q

une enseigne

A

a sign(board)

Q

une enseigne lumineuse

A

an illuminated sign

Q

une enseigne au néon

A

a neon sign

Q

un texte publicitaire

A

a blurb

Q

les petites annonces

A

the classified ads

Q

la publicité mensongère

A

misdealing advertising

Q

une foire, un salon

A

a (trade) fair

Q

une campagne publicitaire

A

an advertising campaign

Q

une cible

A

a target

Q

cibler une campagne sur groupe

A

to target a campaign at a group

Q

faire vendre

A

to sell

Q

pousser la vente de qqch, faire la promotion de qqch

A

to push sth

Q

le battage publicitaire

A

hype (parlé)

Q

faire du battage autour de qqch

A

to hype sth

Q

les relations publiques, la communication

A

public relations

Q

un(e) responsable des relations publiques

A

a public relations man/ woman

Q

un(e) attaché(e) de presse

A

a press attaché

Q

un sponsor

A

a sponsor

Q

sponsoriser

A

to sponsor