6 advertising Flashcards

1
Q

une agence de publicité

A

an advertising agency/ a publicity agency

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2
Q

un(e) publicitaire

A

an advertising agent/ a publicity agent

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3
Q

un agent de publicité

A

a press agent

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4
Q

un(e) rédacteur(-trice) publicitaire

A

a copywriter

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5
Q

un annonceur (publicitaire)

A

an advertiser

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6
Q

un(e) dessinateur(-trice), un(e) graphiste

A

a designer

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7
Q

un(e) illustrateur(-trice)

A

an illustrator

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8
Q

faire de la publicité pour qqch

A

to advertise sth

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9
Q

une publicité, une annonce publicitaire

A

an advertisement, an ad

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10
Q

un film publicitaire

A

a promotional film

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11
Q

un spot publicitaire

A

a commercial

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12
Q

un slogan

A

a slogan

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13
Q

une affiche

A

a poster

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14
Q

un panneau publicitaire

A

a hoarding

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15
Q

un prospectus

A

a brochure/ a leaflet

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16
Q

une enseigne

A

a sign(board)

17
Q

une enseigne lumineuse

A

an illuminated sign

18
Q

une enseigne au néon

A

a neon sign

19
Q

un texte publicitaire

20
Q

les petites annonces

A

the classified ads

21
Q

la publicité mensongère

A

misdealing advertising

22
Q

une foire, un salon

A

a (trade) fair

23
Q

une campagne publicitaire

A

an advertising campaign

24
Q

une cible

25
cibler une campagne sur groupe
to target a campaign at a group
26
faire vendre
to sell
27
pousser la vente de qqch, faire la promotion de qqch
to push sth
28
le battage publicitaire
hype (parlé)
29
faire du battage autour de qqch
to hype sth
30
les relations publiques, la communication
public relations
31
un(e) responsable des relations publiques
a public relations man/ woman
32
un(e) attaché(e) de presse
a press attaché
33
un sponsor
a sponsor
34
sponsoriser
to sponsor