6

Question 1

What are the 4 layers of the technology push framework?

Answer 1

Foundation, Technology Application Selection, Explorative development, product introduction

Question 2

What are the 3 customer roles (according to Anthony W. Ulwick)?

Answer 2

1. define the customer
2. define jobs-to-be-done
3. uncover customer desired outcomes

Question 3

Reasons why startups should have a business plan

Answer 3

roadmap for a concrete environment, requires honest thinking about the concept, to get money

Question 4

key objectives of the EXIST program

Answer 4

establish culture of eship in unis, translate findings of research into economic value, promote the potential, increase number of innovative businesses

Question 5

typical structure of a business plan

Answer 5

cover page and table of content
executive summary (trailer, abstract)
business description
business environment analysis
industry background
competitive analysis
market analysis
marketing plan
operations plan
management team
financial plan
attachments and milestones

Question 6

outline the structure of the EXIST Grand Application

Answer 6

1. Executive summary
2. Business idea
3. Market/Competition
4. Operational Planning

Question 7

top reasons why startups fail

Answer 7

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Question 8

definition of the term ‘organization’

Answer 8

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