5a. Market Competition Flashcards
What is the goal of the “seller”?
PROFIT MAXIMISATION
How much can a seller get for a product in the market, if the market is perfectly competitive?
If the market is perfectly competitive, the firm TAKES the market price, NO control over price!
What does the profit equation for a firm look like?
π = R - C
What does the DIG look like for a perfectly competitive market?
Can firms in perfectly competitive markets create “scarcity”?
NO!!!
Whether he produces very little or a lot, it has no impact on the price (unlike monopolists who can create scarcity)
What is important to remember about MR in a perfectly competitive market?
As price is ALWAYS the same (horizontal demand curve),
MR = P
At which Q are profits maximized?
Profits are maximized at q* such as MR(q) = MC(q)
How can you use marginal profit to find the profit maximization quantity?
Remember, profit = rev - costs
So, marginal profit = MR - MC
You can graph the profit curve and the SLOPE is the marginal profit. So where that is 0, (where MR - MC = 0), is the profit maximum qty
What is the shutdown decision rule?
“the firm shuts down only if it can reduce its loss by doing so”
In the SR firms have to pay what kind of costs?
BOTH VC as well as FC
What do we consider FC in the short run?
fixed costs are considered sunk costs
If a firm halts operations, what will it have to pay, and what will it avoid paying?
It will avoid paying VC, as no units of output are produced.
HOWEVER, considering its fixed costs are sunk, that money is still lost
If a firm in the SR’s weekly revenue is 2000, variable cost is 1000, and fixed cost is 3000. Should it continue operating?
YES.
π = 2000 - 1000 - 3000 = -2000
So there is STILL a loss of 2000, but this is better than just accepting losing 3000 (which would happen if the firm halts operations).
If a firm in the SR’s weekly revenue is 500, variable cost is 1000, and fixed cost is 3000. Should it continue operating?
NO.
π = 500 - 1000 - 3000 = -3500
a loss of $3500 is greater than losing the fixed cost of $3000, so its better to shut down
Could a firm operate at a loss?
In the long run -> NO!
In the short run it may be acceptable if rev exceeds VC , which can help recoup some of the sunk fixed costs