5 Steps

Question 1

Five step formula- 5 Steps of DID

Answer 1

1. Operational Excellence
2. Lead Generation
3. Lead Contact
4. Lead Conversion
5. Nurture

Question 2

Step 1 of DID

Answer 2

Operational Excellence- 4 components are..

1. Knowledgeable team
2. Emotional connection- happy trained and familiar teams build trust with pet parents
3. Ambiance - fresh, relevant and aligned stores
4. Convenience- say Yes with safety

Question 3

Step 2 of DID

Answer 3

Lead Generation- 3 components

1. Digital
2. Social
3. Guerilla

Question 4

Step 3 of DID

Answer 4

Lead Contact
3 components are

1. Answer the phone
2. Respond to emails
3. Great walk-ins

Question 5

Step 4 of DID

Answer 5

Lead Conversion
1 Component

Convert the M&G into a sale

Question 6

Step 5 of DID

Answer 6

Nurture
5 Components are:

1. Retention
2. Frequency
3. NPS Score
4. Referrals
5. PPA (per puppy average)