5. Define culture and its main determinants. Using examples, explain how paying attention to cultural differences in international business can be beneficial for business managers.

Question 1

Intro

Answer 1

Solomon et al (2016) Culture is an accumulation of shared meanings, rituals, religion and traditions

Important to business becuse

Question 2

State main determinants

Answer 2

Education
Religion
Language

Question 3

Define education as a main determinant

Answer 3

Education is a way for people to learn skills eg mathematics, English which is useful for businesses

Important because = businesses can know where to find talent + resources + which country has the best talent for specific things

Eg after the Japanese war, the government had a focus in education. Japan post-war was miraculous by 1970’s they had evolved and specialised in technology

Question 4

Define Religion as a main determinant

Answer 4

Christianity:
Largest religion
Weber believed that the Protestant hard work ethic = driving force in capitalism. They were known to use their wealth to develop other enterprises

must consider Sunday

Islam:
Middle East= no meat

Mcdonalds adapt to not offend

Question 5

Define Language as the main determinant

Answer 5

Verbal:
Must know for effective communication
Eg Ikea desk “Fartful”

Non-verbal
Philippines (Not to offend anyone)