5. Conducting Start-up Market Research. Flashcards
0
Q
Primary market research data.
A
Data collected by the entrepreneur specifically for a purpose
1
Q
Market Research
A
The process of gathering, analysing and interpreting data about a market.
2
Q
Secondary market research
A
Data already in existence that weren’t specifically collected for the purpose of the entrepreneur
3
Q
Random sample
A
One in which each potential member of a group has equal chance of being in the sample
4
Q
Quota sample.
A
The sample of a certain number of people is taken from a specific group of the population.
5
Q
Stratified sample.
A
The population is divided into groups with common characteristics.
6
Q
Quantitative data
A
Data in numerical form.
7
Q
Qualitative data.
A
Data about opinions, attitudes and feelings.
