4ps marketing mix - price Flashcards
1
Q
penetration pricing
A
enterprise charges a low price then rases it.
2
Q
price skimming
A
enterprise charges high price then lowers it.
3
Q
cost plus pricing
A
enterprise will charge a price based on the cost of making a product, then a percentage “mark-up” will be added (essentially making sure they have made a good amount of profit).
4
Q
premium pricing
A
enterprise sets high price because of products/services being high quality.
5
Q
competitive pricing
A
enterprises will charge similar prices to their competitors.
