4ps marketing mix - place

Question 1

physical distribution

Answer 1

involves selling to customers via a traditional ‘bricks and mortar’ store or outlet.

Question 2

online distribution

Answer 2

selling online through e-commerce website.

Question 3

physical distribution - pros

Answer 3

can promote through personal selling - staff experts.

some customers prefer being able to see what they are buying.

some customers are more likely to trust a physical location rather than online.

Question 4

physical distribution - cons

Answer 4

high costs operating a physical store.

more customers are switching to online shopping as its more convenient.

Question 5

online distribution - pros

Answer 5

online business can target worldwide.

products can be sold 24/7, convenient for customers with busy lives - increases sales.

Question 6

online distribution - cons

Answer 6

customers are unable to ‘try before they buy’ which might discourage them from buying.

some customers do not have access to required technology to shop online.

some customers see online sellers as less trustworthy than physical retailers.