4.9 Rebranding

Question 1

What is rebranding?

Answer 1

Rebranding is the process of regenerating an area, then reimaging the area so that every knows the area has been regenerated and then personal and business investment can take place due to the improved formal and informal perceptions

Question 2

Given an example of where rebranding has been a success

Answer 2

Hull

• reimaged as the uk city of culture in 2017
• they promoted their ability to cater for all with diverse workforce’s for a range of skills and ages with good opportunities for all
• however one of the outer districts is the 3rd most deprived ward in the uk according to the IMD ratings

Question 3

How can rebranding cater for young people?

Answer 3

Regeneration = retail, leisure and sports facilities as well as good public transport

Reimaging = social media and maybe university campaigns

Question 4

How can rebranding Cater for new hi-tech industries?

Answer 4

Regeneration= development of tech ecosystems, good broadband + infrastructure, highly accessible

Reimaging= national awards

Question 5

How can rebranding cater for international companies?

Answer 5

Regeneration= high quality infrastructure that is extremely accessible with rail links and airports, good broadband

Reimaging = national and international awards e.g.

• UNESCO world heritage
• Capital city of culture
• hosting international sporting competitors e,g. Olympics