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BUSINESS MANAGEMENT HL > 4.7 International marketing (HL) > Flashcards

4.7 International marketing (HL) Flashcards

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BUSINESS MANAGEMENT HL (21 decks)

1.1 Introduction to business management

1.2 Types of organisations

1.3 Organisational objectives

1.4 Stakeholders

1.5 External environment

1.6 Growth and evolution

1.7 Organisational planning tools (HL)

2.1 Functions and evolution of human resource management

2.2 Organisational structure

2.3 Leadership and management

2.5 Organisational culture (HL)

2.6 Industrial/employee relations (HL)

4.1 The role of marketing

4.2 Marketing planning

4.3 Sales forecasting (HL)

4.4 Market research

4.5 The four P's (product, price, promotion, place)

4.6 The extended marketing mix of seven P's (HL)

4.7 International marketing (HL)

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