4.6-5.3 Flashcards
What is a form of external growth where one company purchases another company with permission of the board of directors?
Acquisition
Which of the following is a potential threat that faces a company entering into an international market?
Legal factors
Political factors
Sociocultural factors
Which of the following international marketing strategies takes advantage of economies of scale?
Standardization
Which of the following international marketing strategies is most common?
Adaptation
Which of the following international marketing strategies is most efficient?
Standardization
Which of the following is typically a hostile form of international expansion?
Takeover
In a franchising arrangement, which party retains a high degree of control over the marketing of its products?
Franchisor only
Which type of exporting involves products being sold internationally?
Both direct and indirect
What is the lowest risk and simplest form of international expansion?
Exporting
A business owner who sells the right to use the name and business model of an enterprise.
Franchisor
A business owner who pays for the right to use the name and business model of an enterprise.
Franchisee
What type of production method is used by the custom shoe making industry?
Labor intensive
What type of production method is used by the auto industry?
Capital intensive
How would an Operations decision to implement an improved quality assurance program affect the other business functions?
Finance might see improved profit due to the higher sales from improved quality
Marketing would find it easier to promote the product if the quality was higher
Finance might see reduced profit due to the cost of the quality assurance program
How would an Operations decision to conduct research and development on a new product affect the Marketing function?
Marketing would need to conduct market research to ensure the new product would be purchased
Marketing would need to develop promotional strategies to sell the new product
Marketing would need to determine the ideal distribution channels for the new product
How would an Operations decision to purchase a new computer system affect the Finance function?
The business would need to identify financing to pay for the computer system
The business might have higher profit due to the added efficiency of the computer system
The business might have lower profit due to the added cost of the computer system
How would an Operations decision to relocate its production facilities to another city affect the HR function?
New employees might need to be hired
Employees might need to be relocated
Some employees might need to be terminated
Which other business function would be affected by an Operations decision to implement lean production in order to improve cost control?
Finance
Marketing
HR
What are the four business functions?
HR, finance, marketing, operations