4.3.3 Cultural/social factors Flashcards

1
Q

Define ethnocentrism?

A

tendency of people to view their own cultures, ethics and norms as superior

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2
Q

What do MNC’s have to consider about language when diversifying into another country?

A

understanding a countries language may improve upon communication and build relationships

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3
Q

What is meant by high-context cultures?

A

things said don’t often have a straight forward meaning, it could mean something else

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4
Q

What is meant by low-context cultures?

A

what is said in discussions can be taken at face value

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5
Q

What is a cultural audit?

A

study and examination f an organisations cultural characteristics

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