4.3.3 Cultural/social factors Flashcards
1
Q
Define ethnocentrism?
A
tendency of people to view their own cultures, ethics and norms as superior
2
Q
What do MNC’s have to consider about language when diversifying into another country?
A
understanding a countries language may improve upon communication and build relationships
3
Q
What is meant by high-context cultures?
A
things said don’t often have a straight forward meaning, it could mean something else
4
Q
What is meant by low-context cultures?
A
what is said in discussions can be taken at face value
5
Q
What is a cultural audit?
A
study and examination f an organisations cultural characteristics
