4.2.5 Global Competitiveness Flashcards
What are two ways in which MNC’s can benefit in terms of being large companies?
economies of scale
finding the best quality resources at the right prices
How does depreciation affect an MNC?
will make exports cheaper and so exporters can benefit
How does appreciation affect an MNC?
will make exports more expensive and will impact competitiveness
What 3 things does the changes of exchange rates on a business impact?
price elasticity of demand
economic growth of other countries
significance of fluctuation rate
Why do firms have fixed contracts for fluctuating exchange rates?
means that temporary changes in exchange rates have less impact on firm
Define economic risk?
as a risk that future cash flows will change due to unexpected exchange rate fluctuations
What are the 2 types of competitive advantage that play a part in many international firms?
Cost competitiveness and differentiation
Define cost competitiveness?
able to achieve scale of economies which gives them advantage over rivals allowing them to deliver same product but at a lower cost
Define differentiation?
firm selects certain attributes of it’s products and tries to match with specific customers