4.2.4 Reasons For Global Merges And Joint Ventures Flashcards
Define joint venture
A commercial enterprise undertaken jointly by 2 businesses, whilst still retaining their separate identities, only a temporary arrangement.
Define merger
Where 2 businesses come together to become one on a permanent basis.
What are the benefits of global mergers and joint ventures?
- spreading risk
- access to new markets
- securing resources and supplies
- increased global competitiveness
How is spreading risk an advantage?
Joining with a foreign firm brings good knowledge of the local market and legal requirements which reduces risk
How is access to new markets an advantage?
Means the market will be less saturated and there’s more opportunity for growth and sales
How is securing resources and supplies an advantage?
Global mergers and joint ventures can give businesses access to supplies of raw materials. On of the parties may have a good relationship with a supplier which will benefit both parties.
What benefits come with global competitiveness?
- able to achieve economies of scale so the business can lower their prices to make them more cost competitive.
- firms may enter a merger with a competitor to remove them from the market.