4.2.2- assessment of a country as a market

Question 1

What are the 5 ways to assess a country as a market?

Answer 1

1) disposable income
2) ease of doing business
3) quality f infrastructure
4) political sustainability
5) exchange rates

Question 2

How does disposable income help assess the country as a market?

Answer 2

Helps the business see if citizens can afford to purchase the products

Question 3

How does ease of doing business help assess the country as a market?

Answer 3

its an index created by world Bank group, higher ranking, indicate better

Question 4

How does quality of infrastructure help assess the country as a market?

Answer 4

its the basic physical and organisational structures and facilities needed for the operation of a business

Question 5

How does political sustainability help assess the country as a market?

Answer 5

An aggressive takeover of a government can lead to riots and protests

Question 6

How does exchange rates help assess the country as a market?

Answer 6

Best to start up in a country when the pound is stronger as it makes the start up cheaper