4.1.9 bandura 1965 Flashcards
state the aim of bandura’s 1965 study
to consider whether reinforcement and punishment of an aggressive model would influence the aggression displayed
describe the sample of bandura’s 1965 study
33 boys and 33 girls (aged 42-71 months)
(66 in total)
describe the independent variable and dependent variable of bandura’s 1965 study
iv - observed consequence for the model
dv - child’s aggression
describe the procedure in bandura’s 1965 study
random allocation to three conditions (all watched film of an adult aggressing towards a bobo doll)
* model-rewarded (saw another adult praise the model for aggression and give them a drink/chocolate)
* model-punished (second adult scolded the model and spanked them with magazine)
* no consequence
children then deliberately frustrated and taken to a playroom
key difference in the procedure - all groups were later offered attractive rewards to aggress towards the doll
describe the results of bandura’s 1965 study
- children in the model-punished condiiton were significantly less aggressive
- but introducing the promise of a reward wiped out the difference, increasing the scores significantly for all groups
describe the conclusions of bandura’s 1965 study
- vicarious punishment reduces imitated aggression
- however, the promise of a reward/reinforcement is a more powerful influence on aggression
bandura 1965 - generalisability
bandura 1965 - reliability
bandura 1965 - application
bandura 1965 - validity
bandura 1965 - ethics